Tag: Indian tyre industry
MANUFACTURING Tyre Makers Face Temporary Margin Squeeze As Raw Material Costs Rise

India’s tyre manufacturers are likely to see their operating margins moderate this fiscal as a sharp rise in raw material costs outpaces staggered price increases, according to Crisil Ratings. Operating margins for the industry stood at 14.2% last fiscal and are expected to decline by around 200-250 basis points this fiscal, as key input costs […]

CW Bureau · Aug 25, 2026
AUTO BKT Targets Higher Consumer Recall Amid Its Entry Into On-Highway Tyres

Balkrishna Industries Ltd, the global off-highway tyre leader, is looking to strengthen consumer recall and emotional engagement during India’s Men’s T20 cricket season through a new culture-led campaign under its tyre brand BKT Tyres. The company has launched a social media-driven initiative titled “Sound of BKT” under its brand philosophy “Elevate Your Drive”, as it […]

CW Bureau · May 14, 2026