Tag: influencer campaign
AUTO BKT Targets Higher Consumer Recall Amid Its Entry Into On-Highway Tyres

Balkrishna Industries Ltd, the global off-highway tyre leader, is looking to strengthen consumer recall and emotional engagement during India’s Men’s T20 cricket season through a new culture-led campaign under its tyre brand BKT Tyres. The company has launched a social media-driven initiative titled “Sound of BKT” under its brand philosophy “Elevate Your Drive”, as it […]

CW Bureau · May 14, 2026
RETAIL/FMCG Victoria’s Secret Appoints Triptii Dimri As Its First Indian Brand Ambassador

Victoria’s Secret, a leading global sleepwear, lingerie, and beauty products brand, has announced actress Triptii Dimri as its first-ever Indian brand ambassador, marking a significant milestone in the brand’s India journey. Campaign teaser Alongside the announcement, the brand has unveiled a teaser of its upcoming Summer Signature campaign through a visually led digital film, capturing […]

CW Bureau · Apr 11, 2026