BANKING & FINANCE
ICICI Life Unveils New Brand Identity With ‘Har Kal Aasaan’ Tagline
ICICI Life Insurance Ltd, formerly known as ICICI Prudential Life Insurance Company Ltd, has unveiled a new brand identity and tagline, ‘Har Kal Aasaan’, reflecting its focus on making life insurance simpler and more accessible to Indian customers. The new brand promise seeks to position life insurance beyond protection against uncertainties, encouraging people to make […]
CW Bureau
·
Oct 16, 2026
HOSPITALITY
Star Health Sees Young Indians Drive Digital Health Insurance Revolution
Star Health and Allied Insurance Company Ltd’s FY26 direct digital channel data shows that young, salaried Indians are increasingly using digital channels to buy higher-value health insurance covers. The data points to a shift in health insurance buying behaviour, with digitally comfortable consumers moving from assisted, intermediary-led journeys towards more direct and self-led decision-making. Young […]
CW Bureau
·
Sep 16, 2026
HOSPITALITY
Insurance Industry Moves To Expand Long-Term Senior Care Coverage
The General Insurance Council (GIC) has agreed to form a working group to advance insurance coverage for long-term senior healthcare, as India’s ageing population creates growing financial needs for assisted living, rehabilitation and caregiving. The decision was taken at a GIC meeting in Mumbai held with members of the Confederation of Indian Industry (CII) Senior […]
CW Bureau
·
Sep 12, 2026
