Tag: Kerala Tourism
HOSPITALITY ITC Hotels Set To Acquire Kumarakom 5-Star Luxury Resort For ₹205 Cr

ITC Hotels Ltd will acquire 100% stake in The Zuri Hotels and Resorts Pvt Ltd, which owns a luxury resort in Kumarakom, Kerala, for an enterprise value of ₹205 crore on a cash-free, debt-free basis. The acquisition, subject to repayment of certain debts and customary obligations, involves a total cash consideration of ₹175 crore and […]

CW Bureau · May 15, 2026
HOSPITALITY No KitKats Here, Just Getaways: Kerala Tourism’s Viral Moment

In a striking example of real-time brand creativity, Kerala Tourism has transformed a global supply chain incident involving KitKat into a clever and engaging marketing opportunity. From supply chain disruption to storytelling opportunity The development follows an official statement by Nestle, which confirmed that nearly 12 tonnes of KitKat products were stolen while in transit […]

Sajan C Kumar · Mar 31, 2026