Tag: KitKat
RETAIL/FMCG Nestle India Charts Next Phase With Consumer-First, Tech-Led Strategy

FMCG major Nestle India, as part of its growth strategy, is planning to focus on four key priorities: consumer centricity, penetration-led volume growth, reinvestment behind brands and capacity, and accelerating tech-led sales and operations. People at the coreNestle India CMD Manish Tiwary said that at the heart of delivering these priorities are people, creating an […]

CW Bureau · Apr 22, 2026
HOSPITALITY No KitKats Here, Just Getaways: Kerala Tourism’s Viral Moment

In a striking example of real-time brand creativity, Kerala Tourism has transformed a global supply chain incident involving KitKat into a clever and engaging marketing opportunity. From supply chain disruption to storytelling opportunity The development follows an official statement by Nestle, which confirmed that nearly 12 tonnes of KitKat products were stolen while in transit […]

Sajan C Kumar · Mar 31, 2026