Tag: localised brand storytelling
RETAIL/FMCG Maggi Serves Up Tamil Nadu’s Jolly Spirit With New Hyperlocal Campaign

Nestle’s Maggi is tapping into Tamil Nadu’s vibrant cultural identity with the launch of its latest hyperlocal campaign, Maggi Ready Family Jolly (MRFJ), aimed at celebrating the humour, warmth and everyday bonding moments unique to the state. From rooftop “mottai maadi” conversations and playful “kusumbu” to iconic street food culture and energetic city life, the […]

CW Bureau · May 11, 2026