Tag: Officer’s Choice Blue
RETAIL/FMCG Allied Blenders Relaunches Officer’s Choice Blue With Premium Packaging

Allied Blenders and Distillers Ltd (ABD), a leading spirits company, has unveiled a refreshed avatar of Officer’s Choice Blue, one of its established whisky brands. The relaunch features premium packaging and a refreshed visual identity, aimed at strengthening the brand’s position in the Premium & Above (P&A) segment. New design highlights brand legacy Blended with […]

CW Bureau · Sep 1, 2026
RETAIL/FMCG ABD Forays Into Malaysia With Local Production Of Officer’s Choice Blue

Allied Blenders and Distillers Ltd (ABD), a leading spirits company, has forayed into Malaysia through local production of Officer’s Choice Blue. This marks ABD’s first overseas local production arrangement as it seeks to deepen its presence across international markets through disciplined, asset-light growth models. ABD currently exports to 39 international markets and has expanded its […]

CW Bureau · Aug 24, 2026