Tag: real-time marketing
RETAIL/FMCG KitKat Claps Back, Turns Missing Chocolate Buzz Into Marketing Gold

In a witty continuation of its ongoing missing KitKats narrative, KitKat has responded to the flood of brand reactions and meme marketing campaigns with a tongue-in-cheek official statement, further amplifying the buzz around the incident. ‘This Is not a stunt’: brand doubles down on mystery Acknowledging the widespread attention, KitKat addressed the situation directly, stating […]

Sajan C Kumar · Apr 2, 2026
HOSPITALITY No KitKats Here, Just Getaways: Kerala Tourism’s Viral Moment

In a striking example of real-time brand creativity, Kerala Tourism has transformed a global supply chain incident involving KitKat into a clever and engaging marketing opportunity. From supply chain disruption to storytelling opportunity The development follows an official statement by Nestle, which confirmed that nearly 12 tonnes of KitKat products were stolen while in transit […]

Sajan C Kumar · Mar 31, 2026