Coca-Cola India has revived its cult ethnic beverage Rimzim Jeera, positioning it as an “OG” homegrown refreshment for a new generation. The relaunch is anchored by a spirited new campaign titled “Jeere mein heera, Rimzim Jeer”, aimed at reintroducing the cumin-flavoured drink to both loyalists and first-time consumers. Rimzim holds a unique place in India’s […]