Tag: sports marketing India
AUTO Kia India Signs Three-Year Pact With Tennis Premier League As Sponsor

Car major Kia India has signed a three-year partnership with the Tennis Premier League (TPL), coming on board as the exclusive sponsor for the league in a move aimed at strengthening the reach and popularity of tennis in India. The multi-year association brings together Kia India’s long-standing global association with tennis and TPL’s expanding ecosystem […]

CW Bureau · May 20, 2026
AUTO BKT Targets Higher Consumer Recall Amid Its Entry Into On-Highway Tyres

Balkrishna Industries Ltd, the global off-highway tyre leader, is looking to strengthen consumer recall and emotional engagement during India’s Men’s T20 cricket season through a new culture-led campaign under its tyre brand BKT Tyres. The company has launched a social media-driven initiative titled “Sound of BKT” under its brand philosophy “Elevate Your Drive”, as it […]

CW Bureau · May 14, 2026