Ferrari’s Universo Ferrari India exhibition attracted more than 22,000 visitors over two weeks in New Delhi, marking a significant milestone in the luxury sports car maker’s efforts to strengthen its presence in the Indian market.
Held at Yashobhoomi, the immersive exhibition showcased the Italian marque’s heritage, engineering innovation, craftsmanship and motorsport legacy, bringing together clients, enthusiasts, partners and students.
The exhibition featured an exclusive collection of Ferrari models representing different phases of its journey, including the F80, 849 Testarossa Spider, 12Cilindri Spider, Amalfi Spider, Daytona SP3 and F50.
Ferrari’s motorsport heritage was showcased through the Scuderia Ferrari SF-26 Formula 1 car, the triple Le Mans-winning 499P, the 296 GT3 and the 296 Challenge.
The event also offered visitors a glimpse into the company’s future direction, with Ferrari Luce, its first electric car, among the exhibits. Ferrari Classiche highlighted the brand’s heritage through the 365 GTB4 and the Ferrari 612 Scaglietti, which participated in the 2008 Magic India Discovery tour. Ferrari Hypersail, meanwhile, made its debut in Asia at the exhibition.
Focus on future generations
Beyond showcasing its automobiles, Ferrari used the exhibition to engage with India’s younger generation. Around 1,000 students participated in dedicated seminars and interactions with company leaders and experts, covering areas such as innovation, technology, design and entrepreneurship.
An exclusive charity auction was also organised in support of Bal Raksha Bharat, Save the Children India. The proceeds will support educational opportunities for children from underserved communities.
25 Ferraris undertake 1,800-km journey
Taking the exhibition beyond New Delhi, 25 Ferraris undertook an 1,800-km journey from Mumbai to the national capital, travelling through Vadodara, Udaipur, Jaipur and Agra.
The journey connected the brand with several prominent Indian cities and landscapes, extending the Universo Ferrari experience beyond the exhibition venue.
The occasion also marked a development in Ferrari’s regional motorsport presence, with Avelon Luxe joining as its India-based partner for the Ferrari Hypercar and Ferrari Challenge Middle East series.
Chennai, Ahmedabad dealerships by year-end
Ferrari said it would continue to expand its retail presence in India, with plans to open two new dealerships in Chennai and Ahmedabad by the end of 2026.
The proposed expansion is expected to strengthen the company’s engagement with customers and enthusiasts in these markets, as it seeks to build long-term relationships in India.
The latest initiatives underline Ferrari’s strategy of bringing the Maranello experience closer to Indian customers while combining its motorsport heritage and engineering capabilities with future-facing technologies.