Lemon Tree Hotels Ltd. has expanded its presence in Jaipur with the signing of an 88-room Keys Prima by Lemon Tree Hotels under a franchise agreement.
The signing takes the company’s portfolio in the State to 23 hotels, comprising 13 operational and 10 upcoming properties. With the latest addition, Lemon Tree’s presence in Jaipur will increase to six hotels, including three operational and three upcoming properties.
Regional expansion
The company said Jaipur remains a key market driven by its cultural heritage, wedding economy and growing commercial ecosystem.
The new property will strengthen Lemon Tree’s position in the city and expand its upper-midscale offerings through the Keys Prima brand.
Growth strategy
“Scaling our footprint to six hotels in the Pink City reflects a deliberate strategy of building strong regional clusters in high-potential markets and reinforces our growing network across Rajasthan,” Lemon Tree Hotels Managing Director Neelendra Singh said.
“The introduction of Keys Prima in Jaipur broadens our brand portfolio in the city with a distinct, upper-midscale lifestyle offering. Designed for India’s evolving class of experience-conscious yet value-driven travellers, it brings together contemporary rooms and vibrant interiors with thoughtful service and curated social spaces,” he added.
Asset-light model
The hotel is located about 20 km from Jaipur International Airport and 11 km from Jaipur Junction Railway Station.
According to the company, the signing aligns with its asset-light expansion strategy across key cultural, commercial and leisure destinations while strengthening its presence across Tier-I, Tier-II and emerging urban markets in India.