Greaves Cotton Ltd has incorporated Greaves International Trading FZE (GITFZE) in Dubai as part of its Greaves.Next strategy, marking a key step in expanding its international business.
The wholly owned subsidiary will serve as a regional hub for international trading and distribution, strengthening the company’s presence across the Middle East and Africa.
Regional focus
GITFZE will provide customers in the region access to Greaves Cotton’s portfolio of diesel engines, gensets and powertrain solutions across its Energy, Mobility and Industrial Solutions businesses.
Initially, the subsidiary will focus on GCC markets including the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain, with plans to expand into the Levant and Africa.
Growth strategy
“International Business is a key growth driver for Greaves and a core pillar of our GREAVES.NEXT strategy. In line with our strategic roadmap, its contribution increased from 9% to 13% in FY26. This is a focused move towards expanding our global footprint and driving sustained, long-term growth,” Greaves Cotton Ltd MD & Group CEO Parag Satpute said.
The company said the initiative aligns with its strategy to strengthen export capabilities and build an integrated global trading and distribution ecosystem.