Jawa, Yezdi And BSA Dealers Begin Nationwide Customer Service Drive

CW Bureau ·

Classic Legends has announced the launch of the 9-day Legends’ Care Camp, a nationwide customer service initiative that will be conducted across its authorised Jawa, Yezdi and BSA dealership network from May 23 to May 31, 2026.

Focus on customer satisfaction
The company said the service campaign reinforces its continued focus on customer satisfaction, rider engagement and strengthening the after-sales ownership experience for customers across India.

Comprehensive vehicle health checks
As part of the initiative, customers visiting authorised dealerships will receive comprehensive motorcycle health check-ups along with special benefits on service, labour, spare parts and genuine accessories.

Detailed 72-point inspection
Classic Legends said trained technicians will carry out a detailed 72-point inspection covering critical areas including engine performance, brakes, clutch systems, electricals, tyres, suspension, battery health and overall vehicle condition to ensure optimum riding performance and safety.

The company noted that riders will also receive expert consultation on motorcycle maintenance, riding readiness and preventive care, particularly ahead of the monsoon season.

Special offers for customers
Customers participating in the campaign will have access to exclusive offers on periodic maintenance services, genuine spare parts and accessories. The company is also extending finance and exchange benefits during the service camp period.

Customer-centric approach
Classic Legends Head of National Business Operations Jayapradeep Vasudevan said, “At Classic Legends, customer experience and rider satisfaction remain at the core of our approach. Through the ‘Legends’ Care Camp’, we aim to offer riders expert service support and proactive vehicle care, ensuring their motorcycles continue to deliver the performance, reliability and riding experience that our brands are known for.”

Strengthening premium motorcycle ecosystem
Classic Legends said the initiative aligns with its broader strategy of building a strong motorcycling ecosystem through product, service and ownership experience enhancements across its portfolio of iconic brands including Jawa, Yezdi and BSA.

Reviving iconic motorcycle brands
Founded with the vision of reintroducing iconic motorcycle brands in India and international markets, Classic Legends currently manages the Jawa, Yezdi and BSA brands and focuses on delivering performance-classic motorcycles along with a lifestyle-led riding experience.