ABD Maestro Pvt Ltd, the super-premium and luxury spirits arm of Allied Blenders and Distillers Ltd, has expanded its Zoya Gin portfolio with the launch of Zoya Pink Mix Berries Gin in Maharashtra.
Riding premiumisation trend
The launch comes amid strong momentum in India’s premium spirits segment, driven by a younger generation of consumers increasingly experimenting with craft-led offerings and cocktails.
Zoya Pink Mix Berries Gin blends a classic juniper base with notes of strawberry, cranberry, blackberry and raspberry, delivering a visually distinctive spirit with a smooth and indulgent finish.
Crafted for modern consumers
Produced in small batches using premium grain neutral spirits, the gin reflects the brand’s focus on quality and craftsmanship, with ingredients sourced globally to ensure a balanced and refined profile.
The launch strengthens Zoya’s positioning as a contemporary gin brand that combines refinement with modern flavour exploration.
Leadership commentary
“At ABD Maestro, we view the expansion of the Zoya portfolio as an opportunity to reimagine the gin experience. With Zoya Pink Mix Berries Gin, we have crafted a vibrant expression that balances artisanal botanicals, fabulous choice of berries, with a smooth, indulgent profile,” ABD Maestro Pvt Ltd, Managing Director, Bikram Basu, said.
Availability and expansion
Zoya Pink Mix Berries Gin is currently available in Maharashtra at ₹2,500, with a phased rollout planned across key markets in India.
The Zoya Gin portfolio, which includes Watermelon Gin and Espresso Coffee Gin variants, has established a presence in key domestic markets and is expanding into travel retail and select international markets.