RETAIL/FMCG Allied Blenders & Distillers Approves ₹115 Cr Investment In Malt Distillery

Allied Blenders and Distillers Ltd, a leading spirits company, has approved an additional capital contribution of ₹115 crore in its subsidiary Minakshi Agro Industries LLP (MAILLP) to establish a malt distillery and maturation warehouse at Aurangabad. The investment, which will be made in one or more tranches, will support a malt distillery with a capacity […]

CW Bureau · Sep 11, 2026

RETAIL/FMCG Allied Blenders & Distillers Launches Premium Whisky ‘The Indian Edit’

Allied Blenders and Distillers Ltd (ABD), a leading spirits company, has launched ‘The Indian Edit’, a premium whisky positioned for contemporary and globally oriented Indian consumers. The brand is built around the idea that modern Indian success is increasingly expressed through the confidence to shape traditions and evolving culture into a distinct personal identity. The […]

CW Bureau · Sep 11, 2026

RETAIL/FMCG Allied Blenders Relaunches Officer’s Choice Blue With Premium Packaging

Allied Blenders and Distillers Ltd (ABD), a leading spirits company, has unveiled a refreshed avatar of Officer’s Choice Blue, one of its established whisky brands. The relaunch features premium packaging and a refreshed visual identity, aimed at strengthening the brand’s position in the Premium & Above (P&A) segment. New design highlights brand legacy Blended with […]

CW Bureau · Sep 1, 2026

RETAIL/FMCG ABD Forays Into Malaysia With Local Production Of Officer’s Choice Blue

Allied Blenders and Distillers Ltd (ABD), a leading spirits company, has forayed into Malaysia through local production of Officer’s Choice Blue. This marks ABD’s first overseas local production arrangement as it seeks to deepen its presence across international markets through disciplined, asset-light growth models. ABD currently exports to 39 international markets and has expanded its […]

CW Bureau · Aug 24, 2026

RETAIL/FMCG It’s Officer’s Choice: ABDL Journey From A Single Brand To Many Brands

Allied Blenders Charts Growth Through Premiumisation and Backward Integration How did a single-brand organisation Allied Blenders & Distillers Ltd. (ABDL) turn into a diversified spirits company with multiple categories and price points? It is through continued focus on relevance, innovation and sustainable value creation, said its Chairman Kishore R. Chhabria in the company’s latest annual […]

CW Bureau · Jun 13, 2026

RETAIL/FMCG ABDL Bets on Premiumisation, Capacity Expansion for Growth

Allied Blenders and Distillers Ltd. (ABDL), one of the India’s leading spirits companies, plans to drive growth through premiumisation, portfolio diversification, distribution expansion and capacity augmentation as it seeks to strengthen its position in the Indian and overseas spirits markets. The company said its focus in FY27 would remain on expanding its Prestige & Above […]

CW Bureau · Jun 12, 2026

RETAIL/FMCG ICONiQ White Named World’s Fastest Growing Millionaire Whisky Brand

Allied Blenders and Distillers Ltd. (ABD) ICONiQ White Whisky has been recognised as the world’s fastest growing millionaire whisky brand for the third consecutive year in Drinks International’s Millionaires’ Club 2026 report. ICONiQ White topped the global Fastest Growing Whiskies ranking and emerged as the second fastest growing spirits brand across all categories worldwide. Strong […]

CW Bureau · Jun 11, 2026

RETAIL/FMCG ABD Wins Distiller Of The Year At Icons Of Whisky India Awards 2026

ABD Maestro Pvt Ltd, the super-premium and luxury spirits arm of Allied Blenders and Distillers Ltd, has been named ‘Distiller of the Year’ at the Icons of Whisky India Awards 2026. The recognition comes as the company completes its first year of operations, during which it has built a portfolio of 10 brands across categories, […]

CW Bureau · Apr 16, 2026

RETAIL/FMCG ABD Maestro Expands Zoya Portfolio With Launch Of Pink Mix Berries Gin

ABD Maestro Pvt Ltd, the super-premium and luxury spirits arm of Allied Blenders and Distillers Ltd, has expanded its Zoya Gin portfolio with the launch of Zoya Pink Mix Berries Gin in Maharashtra. Riding premiumisation trend The launch comes amid strong momentum in India’s premium spirits segment, driven by a younger generation of consumers increasingly […]

CW Bureau · Apr 9, 2026

RETAIL/FMCG Allied Blenders Iconiq White Whisky Crosses 10-Mn Cases Milestone

Allied Blenders and Distillers Ltd. (ABD), the maker of Iconiq White International Grain Whisky, has announced that its flagship brand has surpassed 10 million cases in FY26 and is still counting. With the financial year drawing to a close, this landmark achievement underscores one of the fastest growth trajectories within the relatively high-margin Prestige & […]

CW Bureau · Mar 23, 2026