Allied Blenders and Distillers Ltd. (ABD) ICONiQ White Whisky has been recognised as the world’s fastest growing millionaire whisky brand for the third consecutive year in Drinks International’s Millionaires’ Club 2026 report.
ICONiQ White topped the global Fastest Growing Whiskies ranking and emerged as the second fastest growing spirits brand across all categories worldwide.
Strong growth momentum
Having entered the Millionaires’ Club in 2023, ICONiQ White has more than doubled its sales volumes every year, making it one of the fastest-growing brands in the global spirits industry.
The brand recently achieved its highest-ever monthly sales and crossed the one-million-case mark in a single month during May 2026.
Published annually by Drinks International, the Millionaires’ Club ranks spirits brands selling more than one million nine-litre cases annually and is regarded as a key benchmark for the global liquor industry. The latest rankings are based on calendar year 2025 sales.
Portfolio strength
ABD’s flagship Officer’s Choice Whisky was ranked the world’s seventh-largest spirits brand overall and the third-largest whisky brand globally. Sterling Reserve Whisky also retained its position among the world’s top 25 millionaire whisky brands.
The company said all three brands have featured in the Millionaires’ Club for three consecutive years, highlighting the scale and consistency of its portfolio across consumer segments.
“The continued presence of Officer’s Choice and Sterling Reserve in the Millionaires’ Club further underscores the breadth and resilience of our portfolio. As we strengthen our portfolio, we remain committed to building brands that create long-term value and stay relevant to consumers,” Allied Blenders and Distillers Ltd Managing Director Amar Sinha said.