RETAIL/FMCG
Allied Blenders & Distillers Launches Premium Whisky ‘The Indian Edit’
Allied Blenders and Distillers Ltd (ABD), a leading spirits company, has launched ‘The Indian Edit’, a premium whisky positioned for contemporary and globally oriented Indian consumers. The brand is built around the idea that modern Indian success is increasingly expressed through the confidence to shape traditions and evolving culture into a distinct personal identity. The […]
CW Bureau
·
Sep 11, 2026
RETAIL/FMCG
Allied Blenders Relaunches Officer’s Choice Blue With Premium Packaging
Allied Blenders and Distillers Ltd (ABD), a leading spirits company, has unveiled a refreshed avatar of Officer’s Choice Blue, one of its established whisky brands. The relaunch features premium packaging and a refreshed visual identity, aimed at strengthening the brand’s position in the Premium & Above (P&A) segment. New design highlights brand legacy Blended with […]
CW Bureau
·
Sep 1, 2026
RETAIL/FMCG
ABD Forays Into Malaysia With Local Production Of Officer’s Choice Blue
Allied Blenders and Distillers Ltd (ABD), a leading spirits company, has forayed into Malaysia through local production of Officer’s Choice Blue. This marks ABD’s first overseas local production arrangement as it seeks to deepen its presence across international markets through disciplined, asset-light growth models. ABD currently exports to 39 international markets and has expanded its […]
CW Bureau
·
Aug 24, 2026
RETAIL/FMCG
ICONiQ White Named World’s Fastest Growing Millionaire Whisky Brand
Allied Blenders and Distillers Ltd. (ABD) ICONiQ White Whisky has been recognised as the world’s fastest growing millionaire whisky brand for the third consecutive year in Drinks International’s Millionaires’ Club 2026 report. ICONiQ White topped the global Fastest Growing Whiskies ranking and emerged as the second fastest growing spirits brand across all categories worldwide. Strong […]
CW Bureau
·
Jun 11, 2026
