Mekr Technologies has raised ₹67 crore in its Series A funding round led by Avaana Capital as the company looks to strengthen its integrated appliance design and manufacturing platform.
Founded in 2022 by Anand Yadav and Gaurang Kuchhal, Mekr operates as a full-stack design and manufacturing company focused on India’s consumer appliance ecosystem. The company provides end-to-end product lifecycle solutions spanning concept design, prototyping, tooling, certification and mass manufacturing.
Building a design-led ODM platform
Operating as an Original Design Manufacturer (ODM) across home and kitchen appliances, personal care products and car accessories, Mekr leverages shared core technologies such as BLDC motor systems, precision gear mechanisms, heating systems, load cells and in-house mold design to develop energy-efficient and cost-effective products.
The company said it has developed more than 100 SKUs and partnered with over 40 brands including Croma, Wipro, Amazon Basics and Flipkart.
Focus on supply chain resilience
Avaana Capital Partner Vikas Verma said Mekr is building foundational engineering and manufacturing capabilities aimed at reducing India’s dependence on imported appliance components. Its design-led modular architecture enables faster innovation cycles, superior cost efficiency and more resilient supply chains.
Funds earmarked for R&D and automation
The fresh capital will be used to deepen investments in research and development, product engineering, proprietary tooling and supplier localisation.
The company also plans to expand manufacturing automation, strengthen quality systems and enhance export readiness as part of its global market expansion strategy.
Mekr Co-founder Anand Yadav said the company is building a technology and process-led manufacturing platform focused on delivering high-quality products at globally competitive costs.
Eyeing leadership in India’s ODM market
Mekr Co-founder Gaurang Kuchhal said the company aims to emerge as India’s leading ODM player by combining advanced engineering with agile manufacturing.
“Our goal is to empower leading brands to drive innovation and script India’s manufacturing success story. By making India truly self-reliant, we are setting the stage to develop world-class products for both domestic and global consumers,” he said.
Titan Capital Winners Fund Vice President Shiv Kapoor said the founders have rapidly scaled the company and built a diversified product portfolio with leading brands.
Opportunity in growing appliance market
India’s small home appliances market, estimated at over ₹40,000 crore and growing at a CAGR of 7-9%, continues to remain heavily dependent on imports.
Mekr said it aims to capitalise on the opportunity through a unified manufacturing platform built on modular design, advanced engineering and a localized supplier ecosystem as global supply chains continue to realign.