Elitecon International Ltd., a diversified manufacturing, export and emerging FMCG company, has outlined a strategy to build a diversified consumer goods platform with a target of generating around ₹20,000 crore in revenue by FY30.
The company’s growth plan is based on a dual-platform model comprising its international tobacco export business and a phased expansion into FMCG categories such as packaged foods and snacks, edible oils and household essentials.
Expansion roadmap
The FMCG rollout will be supported by Elitecon’s existing 40,000 sq.ft. manufacturing facility in Nashik, along with phased capability enhancement initiatives linked to commercial demand and operational readiness.
The company has earmarked an indicative capital outlay of ₹700 crore for the expansion. It plans to establish a distribution network of over 5,000 partners, expand presence to five lakh retail outlets and enter 15 international markets over time.
Elitecon also aims to build a portfolio of 10 consumer brands and 150 stock-keeping units (SKUs) under its FMCG business.
Export business
The company currently has a contracted tobacco export order book worth $119 million across Africa and the Middle East.
This includes a two-year export agreement with South Africa-based Bozza Tobacco valued at about ₹202 crore, as well as an ongoing $97.35-million order for the Middle East through Yuvi International Trade FZE.
Execution focus
“A $119 million-plus international order book across Africa and the Middle East, a 40,000-plus sq.ft. manufacturing engine at Nashik and a clearly articulated FY30 FMCG ambition together give Elitecon a credible multi-year growth corridor,” Executive Director Kumar Anubhav Upadhyay said.
He said the company would focus on converting its growth plans into operational milestones, including capacity utilisation, distributor onboarding and product shipments, while ensuring that FMCG launches are aligned with documented readiness across manufacturing, sourcing, packaging, inventory and distribution.
Elitecon is also undertaking automation upgrades, quality assurance enhancements and calibrated capacity additions at its Nashik facility to support future growth.