Sunpure, the flagship edible oil brand from MK Agrotech (A Masoom Group Company), has launched a new brand campaign to celebrate its 30-year journey, featuring actor Kiccha Sudeep and National Award-winning actress Priyamani.
The campaign highlights Sunpure Refined Sunflower Oil, which the company describes as India’s only physically refined sunflower oil, while celebrating the brand’s legacy of purity, trust and quality across households in South and West India.
Built around the tagline “Sunpure Ellide, Santhosha Allide” (Where there is Sunpure, There is Happiness), the campaign captures everyday family moments through storytelling and a nostalgic jingle, reinforcing the emotional bond the brand has built with consumers over the past three decades.
Campaign celebrates 30-year legacy
Sunpure said its flagship sunflower oil has been a trusted choice for families across Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Maharashtra, Goa and Odisha, where it has built a strong presence through consistent product quality.
The company said the campaign celebrates the role the brand has played in bringing families together around the dining table while reinforcing its positioning as a trusted household name.
Brand ambassadors reflect trust and longevity
Sunpure said the association with Kiccha Sudeep coincides with the actor completing three decades in the film industry, making the partnership a celebration of two enduring journeys built on trust and consistency.
Priyamani joins the campaign as the face representing warmth, family values and the modern Indian homemaker, helping strengthen the brand’s emotional connect with consumers.
Masoom Group Director Mannan Khan said the campaign celebrates Sunpure’s three-decade relationship with millions of consumers.
“This year marks a significant milestone in Sunpure’s journey as we celebrate 30 years of serving millions of families with products they trust every day. Our new campaign celebrates that enduring relationship and the values that have shaped our brand—purity, quality, care and togetherness,” he said.
Masoom Group Director Farrah Khan said the campaign’s jingle and tagline are designed to evoke nostalgia and celebrate the joy of family meals.
Launches premium canola oil
Coinciding with its 30th anniversary, Sunpure has expanded its product portfolio with the launch of Sunpure Champion Refined Canola Oil.
The company said the new premium edible oil is rich in monounsaturated fatty acids (MUFA) and Omega-3, targeting health-conscious consumers. It added that the oil’s neutral taste and aroma make it suitable for a wide range of Indian cuisines.
Sunpure said the launch reflects its continued focus on innovation and offering healthier cooking solutions while strengthening its edible oil portfolio.
Multi-platform rollout
Beginning this month, the new television commercial will be rolled out across television, cinema, digital and social media platforms, supported by an integrated marketing campaign spanning outdoor advertising, print, radio and in-store branding across key markets.
The company said the campaign and the new product launch mark the next phase of Sunpure’s growth strategy as it strengthens its position in India’s edible oil market.