HOSPITALITY
Zomato’s Chennai Anthem Veppam Is Our Weapon With Paal Dabba Is Out
Food ordering and delivery platform Zomato has launched a Chennai-themed anthem in collaboration with regional rap artist Paal Dabba, celebrating the city’s distinctive culture, energy and resilience. Titled ‘Veppam is our weapon’, the music video turns Chennai’s relationship with heat into the central theme of the campaign. The anthem draws parallels between the city’s scorching […]
CW Bureau
·
Aug 22, 2026
RETAIL/FMCG
Sunpure Celebrates 30 Years With Kiccha Sudeep, Priyamani Campaign
Sunpure, the flagship edible oil brand from MK Agrotech (A Masoom Group Company), has launched a new brand campaign to celebrate its 30-year journey, featuring actor Kiccha Sudeep and National Award-winning actress Priyamani. The campaign highlights Sunpure Refined Sunflower Oil, which the company describes as India’s only physically refined sunflower oil, while celebrating the brand’s […]
CW Bureau
·
Jul 3, 2026
GENERAL
Alpenliebe, Swiggy Launch Campaign In Bid To Celebrate Delivery Partners
Alpenliebe, a confectionery brand from Perfetti Van Melle India, has partnered with Swiggy to launch the ‘Alpenliebe Sweetest City Challenge’, an initiative aimed at encouraging consumers to show appreciation and kindness towards delivery partners across India. The campaign will be rolled out across 20 cities, including Pune, Mumbai, Bengaluru, Kolkata, Chennai and Delhi, and seeks […]
CW Bureau
·
Jun 22, 2026
