Johnnie Walker has unveiled a limited-edition Black Label bottle design created as part of its ongoing collaboration with Grammy Award-winning global superstar Sabrina Carpenter.
The new design draws inspiration from Carpenter’s album Man’s Best Friend, featuring a bespoke Sabrina blue colourway and playful dog paw motifs while retaining the distinctive character of Johnnie Walker Black Label.
Bottle extends multi-year partnership
The collectible bottle marks the latest chapter in the multi-year partnership between Johnnie Walker and Sabrina Carpenter, bringing together the whisky brand’s connection with music and the singer’s creative style.
Sabrina Carpenter said the bottle was designed to give fans a new way to experience the world of Man’s Best Friend beyond music.
Sabrina brings album to bottle design
“I adore creating little surprises for my fans, and this felt like such a cool way to bring the world of Man’s Best Friend to life. I love telling stories beyond music, so getting to put my own spin on something as iconic as the Johnnie Walker Black Label bottle was such a fun challenge,” Sabrina Carpenter said.
The partnership was announced last August and was launched with a global campaign celebrating the release of Man’s Best Friend later that year.
Collaboration connects whisky and music
The campaign debuted alongside the final leg of Carpenter’s Short n’ Sweet Tour and introduced fans of legal drinking age to her signature Johnnie Walker serve, the Go Go Highball.
The limited-edition bottle extends the collaboration by giving consumers another collectible expression while reinforcing Johnnie Walker’s association with music as a platform for creativity, culture and progress.
India among upcoming markets
The limited-edition Johnnie Walker Black Label Sabrina Carpenter bottle will be available in 70cl and 75cl formats, with 40% ABV.
The bottle is available in Great Britain and will subsequently roll out across markets including Mexico, India and selected countries across Europe and Asia Pacific.