TVS Motor Company has expanded its Apache motorcycle portfolio in Sri Lanka with the launch of four models — the flagship TVS Apache RR 310, TVS Apache RTR 310, TVS Apache RTR 200 4V TFT and TVS Apache RTR 160 4V TFT.
The launch marks the introduction of the globally established TVS Apache brand to customers in Sri Lanka and strengthens the company’s premium motorcycle offering in the market.
Apache brand expands global footprint
For more than 20 years, TVS Apache has represented TVS Motor’s racing DNA and has built a community of more than seven million riders worldwide.
Developed under TVS Racing’s “Track to Road” philosophy, the brand brings race-derived technology, performance and innovation to road motorcycles, combining performance with everyday rideability.
Four models target different riders
Backed by more than four decades of TVS Racing heritage, the Apache range has evolved into a global performance motorcycle family with more than seven million customers across 90 countries.
“With the launch of the Apache RTR 160 4V TFT, Apache RTR 200 4V TFT, RTR 310 and RR 310 in Sri Lanka, we are offering riders a comprehensive portfolio across different performance categories,” said TVS Motor Company, Head – Business, Premium, Vimal Sumbly.
Focus on premium motorcycle segment
Each motorcycle is positioned around a distinct riding experience, ranging from the technology and agility of the RTR 160 4V TFT to the dynamic street performance of the RTR 310 and the supersport capabilities of the RR 310, Sumbly said.
“The launch of the TVS Apache portfolio marks another significant step in our premium motorcycle journey in the country. We are confident that this expanded portfolio will further strengthen our connection with Sri Lankan riders and give them an opportunity to experience the racing spirit, technology and performance that define the Apache brand,” said TVS Motor Company, President – International Business, Peyman Kargar.
Sri Lanka remains key international market
“The introduction of the TVS Apache range in Sri Lanka is an important milestone for us and an exciting opportunity for motorcycle enthusiasts in the country. These vehicles bring a different riding experience, while staying true to the racing DNA of the Apache brand,” said TVS Lanka Pvt. Ltd, CEO, Geethal Anthony.
The launch further strengthens TVS Motor’s commitment to Sri Lanka as an important international market and provides riders with a wider choice of performance motorcycles catering to different riding preferences and aspirations.