ABD Maestro Pvt Ltd has expanded its Rangeela Vodka portfolio with the launch of two new contemporary Indian flavours, Rangeela Jhatpat Jamun Vodka and Rangeela Kala Khatta Vodka. The alcobev company has designed the new expressions to reflect the spirit of its Co-Founder and Creative Partner, Ranveer Singh.
The new product expressions are crafted for layered complexity by balancing regional fruit flavours with savoury spices, cooling herbs, and a hint of heat. Both variants are bold, refreshing expressions that are best enjoyed chilled or in a mix.
New variants tap street flavours
Rangeela Jhatpat Jamun opens with fresh garden mint on the nose, followed by the sweet-tart richness of jamun on the palate. The variant finishes with a gentle chilli warmth.
Rangeela Kala Khatta leads with zesty lemon on the nose. Tangy tamarind and the sweet-sour, chatpata character of the street gola flavour unfold on the palate.
Company focuses on premiumisation
“Rangeela Vodka celebrates India’s vibrant, unapologetic spirit. With Jhatpat Jamun and Kala Khatta, we are tapping into tastes that we instantly connect with, translating street-side love for a flavour into a world-class, super-premium liquid. Triple distilled and platinum chill filtered, these homegrown flavours deliver exceptional craft spirit for modern social occasions,” ABD Maestro, Vice Chairman, Bikram Basu, said.
The launch responds to growing consumer interest in flavours that feel familiar, local, and made for sharing. These social occasions include home gatherings, rooftop parties, casual bars, and weekend getaways.
Products debut in Maharashtra
The introduction of these innovation-led brands reinforces the continued focus of the company on premiumisation. The launch expands the existing portfolio to capture evolving consumer preferences in the premium alcobev segment.
Rangeela Jhatpat Jamun and Rangeela Kala Khatta Contemporary Indian Flavoured Vodka are available in Maharashtra in 750 ml and 180 ml bottles. The products are priced at ₹2,500 and ₹625 respectively, with rollouts in Goa, Haryana, and Uttar Pradesh to follow shortly.