TVS Motor Company is strengthening its global expansion, accelerating investments in artificial intelligence (AI) and electric mobility, and expanding its premium motorcycle portfolio as it positions itself for long-term growth across international markets.
In his message to shareholders in the company’s Annual Report 2026, Chairman and Managing Director Sudarshan Venu said the company’s international business now contributes nearly a quarter of its revenue, with Africa, Latin America and South-East Asia emerging as key strategic growth markets.
International business gains momentum
Sudarshan said two-wheelers continue to play a vital role in improving mobility and livelihoods across emerging markets.
“Across India, Africa, South-East Asia and Latin America, the two-wheeler is more than a lifestyle product. It is a lifeline. It is how a doctor gets to a rural clinic, how a small business owner moves goods, and how children get to school. With every TVS vehicle we sell, whether in Nigeria or in Nagpur, we are helping someone fulfil their aspiration,” he said.
He highlighted Africa as a major long-term growth opportunity, driven by its young population and rising mobility needs.
According to Sudarshan, Nigeria is expected to benefit from higher global energy prices as a major oil exporter, strengthening macroeconomic conditions that support two-wheeler demand. He said TVS Motor is already among the most trusted two-wheeler brands across Africa and intends to further expand its presence on the continent.
AI and R&D at the core of future strategy
TVS Motor is also intensifying its investments in research and development, with AI playing a central role in its future strategy.
The company currently invests ₹1,254 crore annually in research and development and employs around 2,000 engineers working across electrification, connected vehicle platforms and AI-driven product design.
He described generative AI as a transformative opportunity for the manufacturing industry.
“Generative AI is a once-in-a-lifetime opportunity for those willing to build with it. Its implications for manufacturing, product development, and customer experience are only beginning to unfold,” he said.
He added that the company is integrating AI into product design, supply chain optimisation and customer service while continuing to develop next-generation engines.
EV leadership remains a key focus
TVS Motor retained its leadership position in India’s electric two-wheeler market during the year, selling 3.71 lakh electric scooters, representing a 33% year-on-year increase.
The company has expanded its EV ecosystem to more than 1,000 dealerships and approximately 5,000 public charging touchpoints across the country.
Sudarshan said the company’s Battery-as-a-Service model addresses affordability concerns, one of the biggest barriers to electric vehicle adoption among price-sensitive consumers.
He added that uncertainty caused by energy price volatility is expected to accelerate EV adoption, positioning companies with strong electric mobility capabilities to benefit from the long-term transition.
Premium portfolio drives higher realisations
Alongside its EV strategy, TVS Motor continues to strengthen its premium motorcycle portfolio to improve margins and enhance its global brand positioning.
The company said the recently launched NTORQ 150 has received a strong market response, while premium motorcycles have contributed to higher realisations across the business.
Sudarshan also highlighted the growing role of the iconic British motorcycle brand Norton in the company’s long-term strategy.
He said Norton, backed by TVS Motor’s engineering expertise, manufacturing capabilities and investments, is regaining momentum and strengthening the company’s presence in premium international markets.
According to Sudarshan, the combination of Norton’s century-old heritage and TVS Motor’s engineering and R&D strengths will enhance the company’s global brand perception and support its expansion into premium Western markets.