Bajaj Electricals Ltd has appointed Krishnan Sundaram as Chief Growth & New Business Officer, effective August 11, 2026, as the company looks to identify and scale new business opportunities and strengthen its growth portfolio.
In his new role, Sundaram will be responsible for identifying, evaluating and scaling new business opportunities aimed at accelerating Bajaj Electricals’ growth journey and creating new avenues of value for customers and stakeholders.
His mandate will also include strengthening the company’s portfolio and exploring opportunities that can contribute to its next phase of growth.
26 years of leadership experience
Sundaram brings more than 26 years of experience across business management, growth strategy, marketing transformation, innovation, category creation and P&L leadership.
He joins Bajaj Electricals from Vini Cosmetics, where he served as Chief Executive Officer.
Prior to Vini Cosmetics, Sundaram spent more than two decades with Hindustan Unilever Ltd and Unilever PLC, where he held leadership positions across India and global markets.
His experience spans business building, innovation, consumer-focused growth strategies and commercial leadership, areas that Bajaj Electricals expects to leverage as it explores new businesses and growth opportunities.
Bajaj Electricals Ltd, Chairman, Shekhar Bajaj, said Sundaram’s experience in building businesses, driving innovation and creating new categories would bring valuable perspectives to the company’s leadership team.
He said Bajaj Electricals looks forward to Sundaram’s contribution as the company strengthens its portfolio and focuses on creating meaningful value for customers and stakeholders.
Bajaj Electricals Ltd, Managing Director & CEO, Sanjay Sachdeva, said Sundaram would lead the company’s growth and new business agenda.
He said Sundaram’s consumer-centric approach, commercial acumen and experience in driving transformational growth would be valuable as Bajaj Electricals identifies and scales new opportunities.
Sachdeva added that Sundaram’s leadership would contribute to the company’s next phase of growth.
Focus on new growth engines
The appointment comes as Bajaj Electricals seeks to strengthen its portfolio and identify new avenues for business expansion.
With Sundaram taking charge of the growth and new business agenda, the company will focus on evaluating opportunities that can be scaled into sustainable businesses while complementing its existing portfolio.
His experience across consumer businesses, category creation and innovation is expected to support the company’s efforts to identify emerging opportunities and translate them into new growth engines.