Monika Alcobev, a leading importer and distributor of premium alcoholic beverages, has entered into a strategic partnership with Angostura to import, distribute and market the Caribbean brand’s portfolio across key Indian markets.
The rollout will begin in Maharashtra and Delhi, followed by a phased expansion to other states.
Premium portfolio
The partnership brings Angostura’s premium products to India, including Angostura 5-Year-Old Rum, Angostura Aromatic Bitters and Angostura Orange Bitters.
The move is aimed at strengthening Monika Alcobev’s portfolio of globally recognised premium spirits in India’s growing alcobev market.
Strategic expansion
Monika Alcobev currently represents more than 100 international brands across India and neighbouring South Asian markets.
Its portfolio spans tequila, whisky, gin, rum, wines and liqueurs, making it one of the leading premium alcobev distributors in the region.
Leadership comment
“Angostura carries a rare combination of heritage, credibility and enduring relevance within the international spirits community. The partnership aligns closely with our long-term approach towards building premium categories with patience, consistency and meaningful market presence,” said Monika Alcobev Managing Director Kunal Patel.
Strengthening India presence
Angostura said the partnership is aimed at building the brand’s premium positioning in India.
“This partnership represents more than expanding our global distribution. It is about positioning Angostura as a premium lifestyle brand in India,” said Angostura Chief Executive Officer Ian Forbes.
The company said Angostura has long been associated with India’s bar industry through its bitters, which are widely used in classic cocktails and by professional bartenders.
Company background
Angostura is a Caribbean producer of aromatic bitters and premium rum, with an award-winning portfolio sold across global markets.