ITC Foods has launched B Natural Coconut Cola, introducing what it describes as India’s first fusion beverage that combines the taste and fizz of cola with the hydrating benefits of coconut water, as the company seeks to tap rising demand for healthier refreshment options.
The new beverage is positioned as a lighter alternative to conventional carbonated soft drinks, featuring zero caffeine, zero added sugar and just 9 kcal per serving.
Packaged under the proposition ‘Refreshingly Simple’, the launch marks ITC Foods’ entry into what it calls a new beverage category hydrating cola, aimed at consumers looking for indulgence without compromising on wellness.
Tapping changing consumer preferences
The company said consumer preferences are shifting towards beverages that offer a balance between taste and health, creating an opportunity for products that are lighter and more suitable for everyday consumption.
With Coconut Cola, ITC Foods aims to address this evolving demand by combining the familiar flavour of cola with the natural goodness of coconut water.
The launch also reinforces B Natural’s strategy of introducing products aligned with emerging consumer trends through innovation.
Developed through in-house innovation
The product has been developed jointly by ITC Foods’ Product Development team and its Life Sciences & Technology Centre (LSTC).
According to the company, the formulation has been designed to deliver the classic cola drinking experience while retaining the nutritional advantages of coconut water, without compromising on taste.
Company sees wellness-led opportunity
ITC Ltd Vice President and Business Head, Dairy and Beverages, Foods Division Vivek Kookkal said the product is based on the insight that indulgence does not have to be over-engineered to be enjoyable.
He said Coconut Cola combines the familiar taste of cola with coconut water to offer consumers a beverage that is both enjoyable and refreshingly simple.
Rollout across metros
B Natural Coconut Cola is available in a 250 ml can priced at ₹60. The product will initially be rolled out across leading retail outlets and quick commerce platforms in key metropolitan markets, including Delhi, Mumbai, Chennai, Bengaluru, Hyderabad, Kolkata, Pune and Ahmedabad.
The launch further strengthens ITC Foods’ beverages portfolio as the company continues to expand into premium and health-focused beverage segments.