Tag: Beverage Industry
RETAIL/FMCG ITC Foods Introduces Coconut Cola, Creates New Beverage Category

ITC Foods has launched B Natural Coconut Cola, introducing what it describes as India’s first fusion beverage that combines the taste and fizz of cola with the hydrating benefits of coconut water, as the company seeks to tap rising demand for healthier refreshment options. The new beverage is positioned as a lighter alternative to conventional […]

CW Bureau · Jul 21, 2026
RETAIL/FMCG Camikara Puts Indian Rum On Global Map With Top Awards In UK And US

Over the past decade, Indian single malt whisky has transformed the country’s reputation in global spirits, challenging long-established whisky regions and earning international acclaim. Now it is the turn of Camikara to hog the limelight as the world’s best Indian rum, beating global rum brands. In a landmark moment for Indian spirits, Camikara, India’s first […]

CW Bureau · Mar 12, 2026