Swiggy has partnered with FITPASS to encourage healthier lifestyles by rewarding users who consistently opt for nutritious meals on its platform with access to a comprehensive wellness membership.
The collaboration builds on Swiggy’s EatRight initiative and links healthy food choices with fitness and preventive healthcare. Users who rank among the top performers in the EatRight Streak Challenge will receive access to FITPASS 360, an integrated wellness membership covering fitness, nutrition and holistic health services.
The partnership aims to motivate consumers to extend healthy eating habits into broader lifestyle choices by combining nutritious food options with fitness, coaching and preventive wellness solutions.
Rewarding healthy habits
Customers can participate in the EatRight Streak Challenge by searching “EatRight” on the Swiggy app and ordering from the platform’s curated selection of healthy meals. Eligible users who consistently make healthier food choices and perform well in the challenge will earn access to FITPASS 360.
Swiggy said the initiative is designed to make healthier choices more accessible and rewarding while encouraging long-term wellness habits among consumers.
Healthy food meets active living
According to the company, the partnership reflects growing consumer interest in healthier food categories such as high-protein, low-calorie and no-added-sugar meals.
Swiggy Vice President, Food Strategy, Customer Experience & New Initiatives, Deepak Maloo, said the company believes healthy living begins with everyday decisions.
“We’ve seen encouraging traction across healthy food categories through EatRight. The EatRight Streak Challenge is designed to help users stay consistent with these choices. By partnering with FITPASS, we’re extending that journey beyond food by combining healthy eating with fitness, coaching, nutrition and preventive wellness through FITPASS 360. Together, we’re creating an ecosystem that helps consumers build 360-degree wellness habits while rewarding healthier choices,” he said.
FITPASS Co-founder, Arushi Verma, said true wellness is built through everyday decisions around both nutrition and physical activity.
“This partnership brings those two aspects together. FITPASS enables people to stay active and embrace healthier lifestyles, while Swiggy makes nutritious food choices more accessible,” she said.
The collaboration marks another step in Swiggy’s efforts to expand its wellness-focused offerings by integrating healthy eating with preventive healthcare and fitness, creating a more comprehensive health ecosystem for consumers.