RETAIL/FMCG
Radico Khaitan Relaunches After Dark Blue Whisky In New Avatar In UP
Radico Khaitan Ltd., an alcoholic beverages manufacturer, has unveiled a refreshed premium packaging for its After Dark Blue Grain Whisky as it seeks to strengthen the brand’s appeal among aspirational consumers amid growing premiumisation in the Indian spirits market. The company said the redesigned packaging reflects evolving consumer preferences and contemporary design trends while retaining […]
