RETAIL/FMCG
Pride Of Cows Unveils New Brand Identity To Build Lifestyle Proposition
Pride of Cows, the premium farm-to-home dairy brand from Parag Milk Foods Ltd, has unveiled a revamped brand identity aimed at giving the brand a younger, more dynamic and contemporary expression. The new identity seeks to strengthen the brand’s aspirational positioning as the dairy category becomes increasingly competitive and consumer communication becomes more product-led. Farm-to-home […]
CW Bureau
·
Sep 17, 2026
MANUFACTURING
Tuticorin Alkali Unveils New Identity For Next Growth Phase
Tuticorin Alkali Chemicals and Fertilizers Ltd (TFL), a manufacturer of soda ash and ammonium chloride, has unveiled a new brand identity and logo as the company seeks to position its next phase of growth around sustainable manufacturing, resource efficiency and international markets. The new identity comes after more than five decades of operations and reflects […]
CW Bureau
·
Sep 10, 2026
RETAIL/FMCG
Crompton Unveils New Master Brand Identity Under Crompton 2.0
Crompton Greaves Consumer Electricals Ltd has unveiled its new Master Brand identity, marking the next chapter of Crompton 2.0 and its transformation into an innovation-led, consumer-centric business. Over the last decade, Crompton has expanded beyond its core categories through investments in technology and product innovation. The refreshed identity creates a unified platform for the company’s […]
CW Bureau
·
Aug 19, 2026
