RETAIL/FMCG
Maggi Serves Up Tamil Nadu’s Jolly Spirit With New Hyperlocal Campaign
Nestle’s Maggi is tapping into Tamil Nadu’s vibrant cultural identity with the launch of its latest hyperlocal campaign, Maggi Ready Family Jolly (MRFJ), aimed at celebrating the humour, warmth and everyday bonding moments unique to the state. From rooftop “mottai maadi” conversations and playful “kusumbu” to iconic street food culture and energetic city life, the […]
CW Bureau
·
May 11, 2026
RETAIL/FMCG
KitKat Claps Back, Turns Missing Chocolate Buzz Into Marketing Gold
In a witty continuation of its ongoing missing KitKats narrative, KitKat has responded to the flood of brand reactions and meme marketing campaigns with a tongue-in-cheek official statement, further amplifying the buzz around the incident. ‘This Is not a stunt’: brand doubles down on mystery Acknowledging the widespread attention, KitKat addressed the situation directly, stating […]
Sajan C Kumar
·
Apr 2, 2026
RETAIL/FMCG
Bisleri Extends Hydration Tie-ups With Five IPL T20 franchises
Bisleri International has renewed its association as the Official Hydration Partner with five leading Indian Premier League T20 cricket franchises, Delhi Capitals, Punjab Kings, Sunrisers Hyderabad, Rajasthan Royals and Royal Challengers Bengaluru, as it looks to deepen engagement with cricket audiences. The continued partnerships mark the fourth consecutive season of collaboration with top-tier franchises, reinforcing […]
CW Bureau
·
Apr 2, 2026
