GENERAL
Shriram Life Insurance Campaign For Highlighting Claims Settlement
Shriram Life Insurance has launched a new campaign titled ‘A Promise That Stands When It Matters Most’, highlighting the role of claims settlement in building customer trust. Created by the company’s creative agency MoMantra, the campaign film is based on a real-life story. It follows a family through a difficult period and shows how the […]
CW Bureau
·
Nov 2, 2026
BANKING & FINANCE
ICICI Life Unveils New Brand Identity With ‘Har Kal Aasaan’ Tagline
ICICI Life Insurance Ltd, formerly known as ICICI Prudential Life Insurance Company Ltd, has unveiled a new brand identity and tagline, ‘Har Kal Aasaan’, reflecting its focus on making life insurance simpler and more accessible to Indian customers. The new brand promise seeks to position life insurance beyond protection against uncertainties, encouraging people to make […]
CW Bureau
·
Oct 16, 2026
GENERAL
Life Insurance Renewal Premiums Account For 55% Collections In FY25
Renewal premiums contributed 55% of the total premium underwritten by India’s life insurance industry in FY25, underscoring strong policyholder retention and the long-term nature of life insurance products, according to an analysis of the IRDAI Annual Report 2024-25 by the Insurance Awareness Committee–Life Insurance (IAC-LI). The industry reported total premium income of ₹8.86 lakh crore […]
CW Bureau
·
Jun 3, 2026
