Shriram Life Insurance has launched a new campaign titled ‘A Promise That Stands When It Matters Most’, highlighting the role of claims settlement in building customer trust.
Created by the company’s creative agency MoMantra, the campaign film is based on a real-life story. It follows a family through a difficult period and shows how the insurer supported them when they needed financial assistance.
Campaign focuses on claims experience
The film highlights the importance of claims settlement, positioning it as the moment when an insurance policy’s promise is put to the test.
Rather than focusing only on policy benefits, the campaign uses the family’s experience to demonstrate how the claim was handled and how the process was completed.
The central message is that trust in insurance depends not only on what a policy promises but also on how efficiently and fairly claims are settled.
Smart Suraksha Card featured
The film also highlights the company’s Smart Suraksha Card, which helps customers access their policy details more easily and conveniently.
Shriram Life Insurance reported a combined individual and group claim settlement ratio of 99.12% in FY26. Around 94% of eligible, non-investigative claims are settled within 48 hours, according to the company.
Insurer highlights commitment to policyholders
“People buy a policy hoping they will never need it. When they do, the only thing that matters is how quickly and fairly the claim is handled. We wanted this film to be about that moment, with a real family and a real outcome,” Shriram Life Insurance, Managing Director and Chief Executive Officer, Casparus J.H. Kromhout, said.
“Trust in insurance is built when the company shows up, and we would like our claim record to speak for us,” he said.