RETAIL/FMCG
Parag Milk Foods Enters Snacking With Avvatar Popped Protein Chips
Parag Milk Foods Ltd is expanding its nutrition portfolio into the snacking category with the launch of Avvatar Popped Chips, extending its journey from dairy to nutrition and new-age food categories. The launch is part of the company’s strategy to make protein more accessible across formats and consumption occasions. It builds on Avvatar’s existing portfolio […]
CW Bureau
·
Sep 9, 2026
RETAIL/FMCG
Farmley Strikes A Chord In TN With Ilaiyaraaja-Inspired Ad Campaign
Healthy snacking brand Farmley has launched a new digital campaign for its Makha Shaka snack range, aiming to strengthen its connect with young consumers in Tamil Nadu through a culturally resonant narrative and high-energy storytelling. Campaign celebrates Tamil Nadu youth culture Built around the tagline Vibe-a Pudinga Makka (Catch the Vibe, People), the campaign features […]
CW Bureau
·
Jun 19, 2026
RETAIL/FMCG
Apis India’s MISK Launches Seedless Masala Dates In Bold Indian Flavours
Apis India Ltd’s MISK has introduced seedless, sliced Masala Dates as a “superfood-on-the-go,” expanding its presence in the value-added snacking segment. The ready-to-eat dates, available in Achari, Imli (tamarind) and Chilli-Lime variants, are positioned as an alternative to conventional sugary and fried snacks, the company said in a release. The product, which is described as […]
CW Bureau
·
Mar 19, 2026
