Tag: Healthy Snacking
RETAIL/FMCG Farmley Strikes A Chord In TN With Ilaiyaraaja-Inspired Ad Campaign

Healthy snacking brand Farmley has launched a new digital campaign for its Makha Shaka snack range, aiming to strengthen its connect with young consumers in Tamil Nadu through a culturally resonant narrative and high-energy storytelling. Campaign celebrates Tamil Nadu youth culture Built around the tagline Vibe-a Pudinga Makka (Catch the Vibe, People), the campaign features […]

CW Bureau · Jun 19, 2026
RETAIL/FMCG Apis India’s MISK Launches Seedless Masala Dates In Bold Indian Flavours

Apis India Ltd’s MISK has introduced seedless, sliced Masala Dates as a “superfood-on-the-go,” expanding its presence in the value-added snacking segment. The ready-to-eat dates, available in Achari, Imli (tamarind) and Chilli-Lime variants, are positioned as an alternative to conventional sugary and fried snacks, the company said in a release. The product, which is described as […]

CW Bureau · Mar 19, 2026