RETAIL/FMCG
Heineken Silver Enters Assam As UB Expands Its Premium Beer Portfolio
United Breweries Ltd (UBL), part of the Heineken Company and one of India’s largest beer producers, has launched Heineken Silver in Assam, expanding the brand’s presence to 11 markets in the country. The launch comes as beer companies seek to capitalise on consumer interest in premium offerings and international brands. UBL is expanding Heineken Silver’s […]
