STARTUP/TECHNOLOGY
Govt Waives IP Registration Fees For Sports Sector For Three Years : Goyal
The Centre has announced a three-year waiver on all intellectual property (IP) registration fees related to the sports sector, covering trademarks, copyrights, patents, designs, traditional knowledge and geographical indications. The decision, effective immediately, is aimed at promoting innovation across the sports ecosystem and encouraging wider participation in IP creation and protection. Support measures and implementation […]
CW Bureau
·
Apr 29, 2026
RETAIL/FMCG
Bisleri Extends Hydration Tie-ups With Five IPL T20 franchises
Bisleri International has renewed its association as the Official Hydration Partner with five leading Indian Premier League T20 cricket franchises, Delhi Capitals, Punjab Kings, Sunrisers Hyderabad, Rajasthan Royals and Royal Challengers Bengaluru, as it looks to deepen engagement with cricket audiences. The continued partnerships mark the fourth consecutive season of collaboration with top-tier franchises, reinforcing […]
CW Bureau
·
Apr 2, 2026
GENERAL
Whistle Podu: Ashok Leyland Is Chennai Super Kings Official Sponsor
Commercial vehicle manufacturer Ashok Leyland Ltd (ALL) announced a strategic partnership with five-time IPL champions, the Chennai Super Kings (CSK), as their Official Sponsor. As part of this association, the Ashok Leyland logo will feature prominently on the front right chest of CSK’s iconic yellow jersey for the upcoming season. This partnership continues the longstanding association between […]
CW Bureau
·
Mar 6, 2026