Tag: lifestyle brand
RETAIL/FMCG Pride Of Cows Unveils New Brand Identity To Build Lifestyle Proposition

Pride of Cows, the premium farm-to-home dairy brand from Parag Milk Foods Ltd, has unveiled a revamped brand identity aimed at giving the brand a younger, more dynamic and contemporary expression. The new identity seeks to strengthen the brand’s aspirational positioning as the dairy category becomes increasingly competitive and consumer communication becomes more product-led. Farm-to-home […]

CW Bureau · Sep 17, 2026
RETAIL/FMCG Odette Charts Path To ₹300 Cr As South Fuels Fashion Retail Growth

Fashion and lifestyle retailer Odette is targeting revenue of ₹250 crore in FY27 and expects to cross the ₹300 crore milestone within the following 12-18 months, driven by aggressive retail expansion, omnichannel investments and a sharper focus on trend-led product innovation. The company, founded by Mamta Roy, has carved out a niche in India’s competitive […]

CW Bureau · Jul 21, 2026