Tag: Midscale segment
HOSPITALITY Hilton Scales Up India Play, Checks Into Untapped Mid-Market Segment

Hilton, a leading global hospitality company, is making giant strides in India. The hotel major, which has a portfolio of 27 world-class brands comprising more than 9,100 properties and over 1.3 million rooms in 143 countries and territories, in association with Olive Hospitality, has started work on building its first 10 Spark by Hilton hotels […]

CW Bureau · Apr 22, 2026
HOSPITALITY Lemon Tree Hotels Expands Jammu & Kashmir Footprint With Srinagar Unit

Lemon Tree Hotels Ltd has expanded its presence in Jammu & Kashmir cluster with the signing of Keys Prima by Lemon Tree Hotels, Srinagar, taking its portfolio in the region to four operational hotels and two additional properties under development. The upcoming 60-keys hotel will be managed by Carnation Hotels Pvt Ltd, a wholly owned […]

CW Bureau · Apr 2, 2026
HOSPITALITY Lemon Tree Hotels Upgrades Whitefield Property To Keys Prima

Leading hospitality chain Lemon Tree Hotels Ltd has announced the rebranding of its hotel Keys Select by Lemon Tree Hotels in Whitefield, Bengaluru, to Keys Prima by Lemon Tree Hotels, marking a strategic move to strengthen its positioning in the premium midscale segment. Located in Whitefield Bengaluru, one of the city’s most established IT and […]

CW Bureau · Apr 1, 2026