Tag: Prasan Firodia
AUTO Force Motors Target Growth Through Digital And Specialised Mobility

Force Motors Ltd, a fully integrated automobile manufacturer, is strengthening its digital, sustainability and specialised mobility capabilities while expanding its presence across diverse vehicle segments. The company continues to focus on differentiated mobility solutions rather than competing across every segment, said its Managing Director Prasan Firodia in a letter to shareholders. Digital transformation gains momentum […]

CW Bureau · Aug 26, 2026
AUTO Force Motors Rolls Out 200,000th Mercedes Engine From Pune Plant

Force Motors Ltd has achieved a major manufacturing milestone with the rollout of the 200,000th Mercedes-Benz engine from its engine manufacturing facility in Chakan, Pune, reinforcing a partnership that has spanned more than five decades. The milestone highlights the long-standing collaboration between Force Motors and Mercedes-Benz in India and underscores their shared commitment to engineering […]

CW Bureau · Jun 17, 2026
AUTO Iconic Traveller Gets A Tech Upgrade: Force Motors Rolls Out New N Range

Force Motors has unveiled its next-generation Traveller N range, marking a significant upgrade to one of India’s most established light commercial vehicle platforms. The new lineup, spanning ambulance, school bus, and delivery van applications, signals a full transition away from the current-generation Traveller, with all future production aligned to the upgraded platform. The launch represents […]

CW Bureau · May 5, 2026