Tag: Sports Marketing
RETAIL/FMCG Bisleri Extends Hydration Tie-ups With Five IPL T20 franchises

Bisleri International has renewed its association as the Official Hydration Partner with five leading Indian Premier League T20 cricket franchises, Delhi Capitals, Punjab Kings, Sunrisers Hyderabad, Rajasthan Royals and Royal Challengers Bengaluru, as it looks to deepen engagement with cricket audiences. The continued partnerships mark the fourth consecutive season of collaboration with top-tier franchises, reinforcing […]

CW Bureau · Apr 2, 2026
GENERAL Whistle Podu: Ashok Leyland Is Chennai Super Kings Official Sponsor

Commercial vehicle manufacturer Ashok Leyland Ltd (ALL) announced a strategic partnership with five-time IPL champions, the Chennai Super Kings (CSK), as their Official Sponsor. As part of this association, the Ashok Leyland logo will feature prominently on the front right chest of CSK’s iconic yellow jersey for the upcoming season. This partnership continues the longstanding association between […]

CW Bureau · Mar 6, 2026