RETAIL/FMCG
Heineken Silver Enters Assam As UB Expands Its Premium Beer Portfolio
United Breweries Ltd (UBL), part of the Heineken Company and one of India’s largest beer producers, has launched Heineken Silver in Assam, expanding the brand’s presence to 11 markets in the country. The launch comes as beer companies seek to capitalise on consumer interest in premium offerings and international brands. UBL is expanding Heineken Silver’s […]
CW Bureau
·
Oct 9, 2026
RETAIL/FMCG
United Breweries Expands Heineken Silver Brand To Three More States
United Breweries Ltd, part of the Heineken company, has expanded Heineken Silver across Kerala, Odisha and Madhya Pradesh, building on the brand’s momentum in markets where it is already available. The expansion comes amid growing consumer demand for premium and international beer experiences, with consumers increasingly seeking products that combine quality, refreshment and distinctive taste. […]
CW Bureau
·
Aug 25, 2026
RETAIL/FMCG
UBL launches Kingfisher Smooth In Mumbai To Tap Strong Beer Segment
Bengaluru-headquartered United Breweries Ltd (UBL), part of the Heineken Company, has launched Kingfisher Smooth beer in Maharashtra, expanding its presence in the mainstream strong beer segment. The launch comes ahead of the peak consumption season and marks a strategic addition to the Kingfisher portfolio. Expansion into key markets The rollout in Maharashtra is a key […]
CW Bureau
·
Mar 31, 2026
