TVS Motor Company, part of TVS Venu and a global manufacturer of two- and three-wheelers, will host the sixth edition of its flagship motorcycling festival, TVS MotoSoul 6.0, in Goa on December 11 and 12, 2026.
The two-day festival is expected to bring together riders, racers, creators, musicians and motorcycle enthusiasts, with the company positioning the event as its largest and most immersive MotoSoul edition so far.
A platform for new products and technology
Over the years, TVS MotoSoul has evolved into a platform for product showcases, technology demonstrations, custom motorcycle unveilings, merchandise and accessories, customer programmes and international collaborations.
The festival has previously been used to showcase new products and technologies. In 2023, TVS Motor unveiled the TVS Apache RTR 160 4V with dual-channel ABS and Voice Assist. The 2024 edition saw the company showcase its RT-XD4 300 engine platform, described by TVS as its first indigenously designed, developed and engineered performance-engine platform.
In 2025, the company launched the TVS Ronin Agonda Edition, further strengthening MotoSoul’s role as a platform for premium motorcycle launches and brand engagement.
Custom motorcycles take centre stage
Custom motorcycle culture has also become a key element of MotoSoul, with TVS Motor collaborating with international custom builders to create motorcycles based on its Apache and Ronin platforms.
The Apache range has featured custom creations such as Trickster, a stunt-inspired build, Vortex, a supermoto, and Speedline, a café racer based on the TVS Apache RR 310.
The TVS Ronin has also been transformed through custom builds including RYOMA, a scrambler; Dark Bobb, a bobber; and café racer-inspired creations such as Mizuno, Wakizashi and Kensai.
Expanding the premium rider ecosystem
MotoSoul has increasingly extended beyond motorcycles to include riding gear, accessories and international partnerships.
TVS Motor launched PETRONAS TVS Racing co-branded merchandise in 2023. In 2024, it announced collaborations with Alpinestars for riding gear and urbanwear and GIVI for motorcycle luggage solutions.
The 2025 edition saw the company announce a partnership with MT Helmets, aimed at strengthening the TVS Racing rider safety and performance ecosystem. The event also showcased the Aegis Rider Vision AR HUD Helmet, highlighting connected and advanced rider-safety technology.
Explore, engage and celebrate
TVS MotoSoul 6.0 will be built around three broad experiences : Explore, Engage and Celebrate.
The Explore experience will focus on adventure riding, motorsports, discovery and riding activities. Engage will bring together communities including the Apache Owners Group (AOG), TVS Ronin CuLT, creators and motorcycle enthusiasts.
The Celebrate experience will combine music, entertainment, food and lifestyle, with international DJs, live performances and artist collaborations forming part of the festival.
MotoSoul has also served as a launchpad for rider programmes, including the TVS Ronin Drift-R flat-track experience programme.
A global community of Apache and Ronin riders
TVS Motor Company, Head of Business – Premium, Vimal Sumbly said, “TVS MotoSoul has evolved into a defining cultural platform for motorcycling, bringing together exploration, performance, self-expression and a shared passion for riding.”
“Powered by a global base of over 7 million TVS Apache and Ronin riders, alongside our strong AOG and CuLT community, MotoSoul reflects the evolution of TVS as a premium, global and performance-led brand,” he added.
According to Sumbly, MotoSoul 6.0 will bring together racing, technology, adventure, design, customisation and culture, creating a platform for riders to connect, express themselves and celebrate motorcycling.
What to expect at MotoSoul 6.0
TVS Motor said MotoSoul 6.0 will feature new motorcycle launches, exclusive reveals and immersive experiences spanning motorsports, riding, technology, community, culture and entertainment.
The festival is intended to go beyond a conventional motorcycle event by bringing together performance, technology, youth culture, creativity and community, while showcasing the evolving premium motorcycle ecosystem around TVS.