Dainik Bhaskar, world’s third-largest newspaper by circulation, has introduced a special Seed Paper Edition, embedding seeds into newspapers to encourage readers to plant them after use as part of its environmental sustainability initiative.
Using a specialised printing technology, the newspaper carries embedded seeds that can be planted after reading, transforming the publication into a tool for promoting tree plantation.
Environmental initiative
The company said the initiative is part of its flagship One Tree, One Life campaign, which aims to encourage citizens to plant and nurture trees.
This year, the campaign has set a target of facilitating the plantation of 75 lakh trees across the country.
Leadership comment
Dainik Bhaskar Group Director Girish Agarwal said “Through our Seed Paper Edition, we have reimagined the newspaper as a medium not just for information, but also for environmental action.
By placing seeds directly into the hands of millions of readers, we hope to inspire participation at scale and contribute towards building a greener and more sustainable future,” he said.
Company profile
Dainik Bhaskar Group is a media company with operations across print, radio and digital platforms. The group has a presence in 14 States and publishes in Hindi, Gujarati, Marathi and English.
Dainik Bhaskar is India’s largest newspaper by circulation and the world’s third-largest newspaper by circulation.