Apis India Ltd’s MISK has introduced seedless, sliced Masala Dates as a “superfood-on-the-go,” expanding its presence in the value-added snacking segment.
The ready-to-eat dates, available in Achari, Imli (tamarind) and Chilli-Lime variants, are positioned as an alternative to conventional sugary and fried snacks, the company said in a release.
The product, which is described as a sweet-savory innovation, offers a unique flavour dimension in a market that is usually dominated by basic sweet forms by combining the natural nutritional profile of dates with Indian spice blends.
The seedless, pre-sliced format is designed for convenience, allowing for immediate consumption as well as versatile use in breakfast bowls, chaat, and salads.
The introduction of this product is a key move in Apis India’s plan to broaden its range of clean-nutrition and value-added offerings. The company is specifically aiming to attract consumers who are looking for snacks that are both healthier and packed with flavour.
Apis India Managing Director Amit Anand said the product was developed to meet the demand for convenient, ready-to-use foods that align with familiar Indian taste preferences while fitting into modern lifestyles.
Masala Dates are set to hit shelves nationwide in India. You’ll find them in retail outlets, modern trade stores, and on all the big e-commerce sites in the next few weeks.