Kotak Mahindra Life Insurance Company Ltd (Kotak Life) has been ranked second among India’s life insurers in the Hansa Research Life Insurance Customer Experience Study (CuES) 2026, reflecting strong customer trust and engagement.
Strong customer metrics
The company recorded a Net Promoter Score (NPS) of 60, indicating high levels of customer loyalty, advocacy and satisfaction across its service offerings.
The recognition highlights Kotak Life’s continued focus on delivering simple, transparent and dependable insurance experiences across the customer lifecycle, from onboarding and servicing to claims and long-term relationship management.
Leadership commentary
“This achievement truly belongs to our customers. It is their trust, their belief and their confidence that pushes us to be a true partner in their journey—listening, simplifying and being with them to provide the hausla to achieve their aspirations,” Kotak Mahindra Life Insurance Company Ltd, Managing Director and CEO, Mahesh Balasubramanian, said.
Digital-first approach
The sixth edition of the Hansa Research study evaluated customer experience across leading life insurance brands in India. Kotak Life’s performance reflects its digital-first service model, simplified processes and emphasis on clarity and ease of engagement.
Strong fundamentals
The company recently crossed ₹1 lakh crore in assets under management, supported by a diversified portfolio spanning protection, savings, retirement and unit-linked plans, along with consistent claims performance and customer retention.
Growing footprint
Kotak Life operates through 367 branches across 155 cities as of February 2026 and has covered over five crore lives. It is a wholly owned subsidiary of Kotak Mahindra Bank.