Hong Kong-headquartered memory and storage solutions company Essencore has launched its premium consumer brand KLEVV in India as it looks to strengthen its presence in the country’s growing electronics and technology market.
KLEVV offers high-performance memory and storage products for gaming, eSports, content creation and high-performance computing (HPC) applications.
As part of its India strategy, Essencore has also partnered with Haryana-headquartered Syrma SGS Technology Ltd to strengthen local collaboration and manufacturing capabilities.
Focus on Make-in-India strategy
“India is a core strategic market for us. We are strengthening our relationships with local partners while demonstrating our long-term commitment through our Make-in-India initiatives, strategic partnerships and the introduction of the KLEVV brand,” Essencore, Vice President, CK Kim, said.
Sandeep Tandon, Executive Chairman, Syrma SGS Technology said India’s evolving electronics and technology ecosystem offers significant opportunities for collaboration. The partnership will leverage Syrma SGS’s manufacturing capabilities and local expertise to support Essencore’s growth and Make-in-India plans.
Expanding local electronics presence
Essencore plans to deepen its engagement with Indian partners, expand its local presence and explore opportunities across the country’s electronics manufacturing, technology and HPC ecosystem.
Through KLEVV and its partnership with Syrma SGS, the company aims to combine its global technology capabilities with local expertise while building a stronger and more sustainable presence in India.
Essencore targets semiconductor leadership
Established in 2014, Essencore develops DRAM modules and NAND flash application products, with a focus on adopting newer technologies and offering specialised memory solutions.
The company said its strategy is centred on technology differentiation, dedicated memory products and a broad portfolio designed to meet evolving customer requirements and support competitiveness.