Tag: brand strategy
MANUFACTURING Ex-Unilever Executive Purnima Lamba Named Mahindra Group Brand Chief

Mahindra Group has appointed Purnima Lamba as its Chief Brand Officer, effective September 1, 2026, as the conglomerate looks to further strengthen its corporate brand and communications strategy amid its expanding global presence. In her new role, Purnima will be responsible for shaping and stewarding the Group’s corporate brand narrative in line with Mahindra’s values, […]

CW Bureau · May 20, 2026
RETAIL/FMCG Victoria’s Secret Appoints Triptii Dimri As Its First Indian Brand Ambassador

Victoria’s Secret, a leading global sleepwear, lingerie, and beauty products brand, has announced actress Triptii Dimri as its first-ever Indian brand ambassador, marking a significant milestone in the brand’s India journey. Campaign teaser Alongside the announcement, the brand has unveiled a teaser of its upcoming Summer Signature campaign through a visually led digital film, capturing […]

CW Bureau · Apr 11, 2026
RETAIL/FMCG No To Dunkin’, Yes To Domino’s Pizza: Jubilant Renews Domino’s Rights

Jubilant FoodWorks Ltd has entered into a master franchise agreement (MFA) with Domino’s Pizza International Franchising Inc (DPIF) on March 31, 2026, renewing its exclusive rights to operate Domino’s Pizza stores in India for another 15 years. The agreement includes an option to extend the partnership by an additional 10 years, reinforcing a long-term growth […]

CW Bureau · Apr 1, 2026